The Official WhitePages – Find People for Free-WhitePages is the leading provider of contact information for people and businesses in the U.S. Search for people, businesses, reverse phone, address search.
Whitepages is a provider of contact information for people and businesses. It also develops mobile apps and business services that make use of its contact data. It has the largest database available of contact information on US and Canada residents, which is used for services by USPS and MSN, among others. The company’s revenue comes primarily from advertising.
Whitepages was founded in 1997 as a hobby for then-Stanford student Alex Algard. It was incorporated in 2000 and received $45 million in funding in 2005. From 2008 to 2013, Whitepages released several mobile apps, social features and the ability for consumers to control their contact information.
Whitepages has three primary lines of business: its consumer business of online directories like Whitepages.com, 411.com and other domains; mobile apps; and selling data to businesses for things like verifying data submitted by customers.
The Whitepages Caller ID app
Whitepages provides an online directory of contact information and related services that are accessible through seven web properties, ten mobile apps and partner websites that use Whitepages’ data like MSN, Switchboard and Address.com. It has about 50 million unique visitors per month and performs two billion searches per month.
Whitepages has the largest database of contact information of Americans. As of 2008, it had data on about 90 percent of the US adult population, including 200 million records on people and 15 million business listings. Whitepages’ data is collected from property deeds, telecom companies, and public records. Privacy is a common concern regarding Whitepages’ publishing of personal contact information. The Whitepages.com website has features that allow users to remove themselves from the directory or correct and update information. Most of WhitePage’s revenue comes from advertising on its websites.
Whitepages also develops the Current Caller ID mobile app, which replaces the Android user interface for making and receiving phone calls. It displays information on callers, such as their latest social media posts, local weather at the caller’s location and the identity of the caller. It also develops Localicious, a local search app that provides tips on businesses in a local neighborhood.
Whitepages has a paid service called Whitepages PRO that can be accessed from within business software using an API or through an online interface. It helps check online orders for common indicators of fraud, such as using an address from an unoccupied building,and tells call center agents if someone is calling from a cell-phone.